Summary PDF - MasterNursingPro

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1st Lecture ( Free )

1- Evolution of the marketing concept

Video - 00:19:23 mins

2nd Lecture

2- The Role of Marketing in the Healthcare Organization

Video - 00:16:55 mins

3rd Lecture

3-health care system and its trade offs

Video - 00:14:30 mins

4th Lecture

4-The environment of marketing strategy

Video - 00:14:26 mins

5th Lecture

5- Buying Behavior & Customer Loyalty

Video - 00:16:39 mins

6th Lecture

6-MARKET SEGMENTATION, TARGETING, POSITIONING, AND COMPETITION

Video - 00:22:55 mins

7th Lecture

7-Marketing Planning Process Tools In The Health Care

Video - 00:12:27 mins

8th Lecture

8-Using market information system and marketing research

Video - 00:13:31 mins

9th Lecture

9-Personal Marketing Communication

Video - 00:11:37 mins

10th Lectre

10-Mix marketing

Video - 00:14:13 mins

11th Lecture

11-Developing and branding new offers

12th Lecture

12-Designing and Managing Integrated Marketing Channel

13th Lecture

13-Controlling and Monitoring Marketing Performance

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