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1st Lecture ( Free )
1- Evolution of the marketing concept
Video - 00:19:23 mins
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2nd Lecture
2- The Role of Marketing in the Healthcare Organization
Video - 00:16:55 mins
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3rd Lecture
3-health care system and its trade offs
Video - 00:14:30 mins
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4th Lecture
4-The environment of marketing strategy
Video - 00:14:26 mins
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5th Lecture
5- Buying Behavior & Customer Loyalty
Video - 00:16:39 mins
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6th Lecture
6-MARKET SEGMENTATION, TARGETING, POSITIONING, AND COMPETITION
Video - 00:22:55 mins
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7th Lecture
7-Marketing Planning Process Tools In The Health Care
Video - 00:12:27 mins
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8th Lecture
8-Using market information system and marketing research
Video - 00:13:31 mins
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9th Lecture
9-Personal Marketing Communication
Video - 00:11:37 mins
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10th Lectre
10-Mix marketing
Video - 00:14:13 mins
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11th Lecture
11-Developing and branding new offers
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12th Lecture
12-Designing and Managing Integrated Marketing Channel
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13th Lecture
13-Controlling and Monitoring Marketing Performance
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