تسويق

Marketing lectures:

1. Evolution of the marketing concept
2. The Role of Marketing in the Healthcare Organization
3. Health care system and its trade-offs
4. The environment of marketing strategy
5. Buying Behavior & Customer Loyalty
6. Market segmentation, targeting, positioning, and competition
7. Marketing Planning Process Tools in Health Care
8. Using market information systems and marketing research
9. Personal Marketing Communication
10. Mix marketing
11. Developing and branding new offers
12. Designing and Managing Integrated Marketing Channels
13. Controlling and Monitoring Marketing Performance
14. FINAL EXAM