Marketing
About Course
Marketing lectures:
- Evolution of the marketing concept
- The Role of Marketing in the Healthcare Organization
- Health care system and its trade-offs
- The environment of marketing strategy
- Buying Behavior & Customer Loyalty
- Market segmentation, targeting, positioning, and competition
- Marketing Planning Process Tools in Health Care
- Using market information systems and marketing research
- Personal Marketing Communication
- Mix marketing
- Developing and branding new offers
- Designing and Managing Integrated Marketing Channels
- Controlling and Monitoring Marketing Performance
- FINAL EXAM
Course Content
1st Lecture ( Free )
2nd Lecture
3rd Lecture
4th Lecture
5th Lecture
6th Lecture
7th Lecture
8th Lecture
9th Lecture
10th Lectre
11th Lecture
12th Lecture
13th Lecture
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